Gulp!® Saltwater Eel - 10" - Natural EelThe extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Features:
Ideal replacement for scarce live eels
Scent, flavor, action, and appearance imitate all live eels
More rigging options than live bait
Cobias and Stripers love 'em
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Saltwater Eel
Size: 10"
Box Dimensions: 1"H x 6"W x 10"L WT: 0.2 lbs
UPC: 028632245507
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Violet Haze FleckThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Nemesis Prawn Profile: Crafted with an authentic prawn body shape featuring heavily spiked appendages and a realistic head section that perfectly mimics live saltwater prawns. The detailed faceted body design creates maximum turbulence and scent dispersion, while the natural proportions replicate the exact appearance of the crustaceans that saltwater gamefish feed on daily.Finely Tuned Curl Tail: Engineered with a precision-designed curled tail that generates irresistible action even at super slow retrieve speeds. The flexible tail creates continuous swimming motion and vibration that triggers strikes from cautious fish, while maintaining realistic movement through all water column levels.Maximum Turbulence Design: The heavily textured body and spiked appendages create water displacement and enhanced scent release with every movement. The faceted surface design maximizes the dispersion of Gulp!'s proven attractant formula, creating an irresistible combination of visual appeal, action, and chemical attraction that outperforms traditional soft plastics.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly designed nemesis prawn profile makes it an essential addition to any saltwater angler's tackle box.Features:
Irresistible Action-Finely tuned curled tail that works at super slow retrieve speeds. Heavily spiked prawn shapes head and faceted body that creates maximum turbulence
Superior Scent Dispersion- Gulp!®, extreme scent dispersion expands the strike zone 400x vs our competitors. No need to add scent, just Catch More Fish!
Match the hatch or draw max attention- 8 colors available from life-like to wild for all water conditions
Fish your way-rig it how you want it, this twitch bait has the action you need to Catch More Fish.
Specifications:
Size: 5"
Package Count: 3
Model Number: GSNPCT5-VIOHF
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Nemesis Prawn Curl Tail
Size: 5"
Box Dimensions: 1"H x 5"W x 7"L WT: 0.2 lbs
UPC: 028632026267
Brochure (pdf)
Gulp!® Saltwater Nemesis Prawn Curl Tail - 5" - Flamingo ChromeThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Nemesis Prawn Profile: Crafted with an authentic prawn body shape featuring heavily spiked appendages and a realistic head section that perfectly mimics live saltwater prawns. The detailed faceted body design creates maximum turbulence and scent dispersion, while the natural proportions replicate the exact appearance of the crustaceans that saltwater gamefish feed on daily.Finely Tuned Curl Tail: Engineered with a precision-designed curled tail that generates irresistible action even at super slow retrieve speeds. The flexible tail creates continuous swimming motion and vibration that triggers strikes from cautious fish, while maintaining realistic movement through all water column levels.Maximum Turbulence Design: The heavily textured body and spiked appendages create water displacement and enhanced scent release with every movement. The faceted surface design maximizes the dispersion of Gulp!'s proven attractant formula, creating an irresistible combination of visual appeal, action, and chemical attraction that outperforms traditional soft plastics.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly designed nemesis prawn profile makes it an essential addition to any saltwater angler's tackle box.Features:
Irresistible Action-Finely tuned curled tail that works at super slow retrieve speeds. Heavily spiked prawn shapes head and faceted body that creates maximum turbulence
Superior Scent Dispersion- Gulp!®, extreme scent dispersion expands the strike zone 400x vs our competitors. No need to add scent, just Catch More Fish!
Match the hatch or draw max attention- 8 colors available from life-like to wild for all water conditions
Fish your way-rig it how you want it, this twitch bait has the action you need to Catch More Fish.
Specifications:
Size: 5"
Package Count: 3
Model Number: GSNPCT5-FLAMC
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Brochure (pdf)
Gulp® Saltwater Swimming Mullet 5" - Nuclear ChickenThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features:
Realistic head and body design
High-action swimming tail
Features Gulp! extreme scent dispersion
Specifications:
Size: 5"
Package Count: 4
Model Number: GSSM5-NCH
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Brochure (pdf)
X-Rap® Saltwater 3-1/8" - Silver Blue MackerelSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Silver Blue Mackerel (SBM)
Body Length: 3-1/8 in.
Running Depth: 3-5 ft.
Weight: 1/4 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 6
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: X-Rap Saltwater
Size: 3-1/8"
Box Dimensions: 1"H x 2"W x 4"L WT: 0.1 lbs
UPC: 022677157986
Gulp!® Saltwater Sand Eel - 5" - Silver MudThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Sand Eel Profile: Crafted with a realistic sand eel body shape featuring the distinctive elongated design and natural tapering that perfectly mimics live sand eels. The streamlined profile and smooth texture replicate the exact appearance of the sand eels that stripers, fluke, and other saltwater gamefish actively hunt in sandy bottoms and shallow waters.Lifelike Swimming Action: The soft, supple Gulp! The material allows for natural undulation and serpentine movement that triggers strikes from even the most cautious fish. The flexible construction creates realistic eel-like swimming motion with every retrieve, while the balanced design ensures proper presentation whether drifted naturally or actively worked through the water column.Saltwater Scent Technology: Delivers 400 times more scent than ordinary soft plastics, creating a powerful attraction zone that draws fish from greater distances. The biodegradable formula continuously releases an attractant even when the bait is motionless, making it irresistible to stripers, fluke, weakfish, and other saltwater species that feed heavily on sand eels.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped sand eel profile makes it an essential addition to any saltwater angler's tackle box.Features:
Looks, feels, and smells like live sand eels
Features Gulp! extreme scent dispersion
Specifications:
Size: 5"
Package Count: 6
Model Number: GSSE5-SMD
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.
Gulp!® Saltwater Swimming Mullet - 5" - Pearl WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features:
Realistic head and body design
High-action swimming tail
Features Gulp! extreme scent dispersion
Specifications:
Size: 5"
Package Count: 4
Model Number: GSSM5-PW
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Brochure (pdf)
X-Rap® Saltwater 5-1/2" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Electric chicken
Body Length: 5-1/2 in.
Running Depth: 4-8 ft.
Weight: 1-1/2 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 2/0
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: X-Rap Saltwater
Size: 5-1/2"
Box Dimensions: 2"H x 2"W x 7"L WT: 0.15 lbs
UPC: 022677345062
X-Rap® Saltwater 4-3/4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Electric chicken
Body Length: 4-3/4 in.
Running Depth: 4-8 ft.
Weight: 3/4 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 2
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov.
X-Rap® Saltwater 4" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Purple chartreuse
Body Length: 4 in.
Running Depth: 4-6 ft.
Weight: 7/16 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 3
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: X-Rap Saltwater
Size: 4"
Box Dimensions: 1"H x 2"W x 5"L WT: 0.1 lbs
UPC: 022677345031
X-Rap® Saltwater 4" Electric ChickenSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Electric chicken
Body Length: 4 in.
Running Depth: 4-6 ft.
Weight: 7/16 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 3
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: X-Rap Saltwater
Size: 4"
Box Dimensions: 1"H x 2"W x 5"L WT: 0.05 lbs
UPC: 022677345024
X-Rap® Saltwater 3-1/8" Purple ChartreuseSuspending X-Rap® saltwater lures are designed to be cast or trolled and display the X-Rap attitude these baits are known for. Built to withstand saltwater fisheries with Perma Steel 3X hooks, these baits can be cast or trolled. Rip 'em for extreme, erratic Slashbait® action or troll for classic Rapala® "wounded-minnow" action. Prominent scales and lateral lines, internal holographic foil for optimum flash, an internal long-cast system, and 3D holographic eyes combine to create the ultimate fishing lure. Hand-tuned and tank-tested for premium performance right out of the box.Features:
X-Rap® Slashbait® action
Textured translucent body
Internal long-cast mechanism
3D holographic eye
VMC® Perma Steel® hooks
Perfect match saltwater patterns
Hand-tuned and tank-tested
Specifications:
Color: Purple chartreuse
Body Length: 3-1/8 in.
Running Depth: 3-5 ft.
Weight: 1/4 oz
Buoyancy: Suspending
Treble Hook Size: Two No. 6
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: X-Rap Saltwater
Size: 3-1/8"
Box Dimensions: 1"H x 2"W x 4"L WT: 0.05 lbs
UPC: 022677345017
Gulp!® Saltwater Swimming Mullet - 5" - ChartreuseThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features
Realistic head and body design
High action swimming tail
Features Gulp! extreme scent dispersion
Specifications:
Color: Chartreuse
Bait Length: 5in. / 13cm
Bait Scent/Flavor: None
Bait Shape: Mullet
Water Type: Saltwater
Fishing Type: Inshore
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Swimming Mullet
Size: 5"
Box Dimensions: 1"H x 5"W x 7"L WT: 0.2 lbs
UPC: 028632617502
Brochure (pdf)
Gulp!® Saltwater Swimming Mullet - 5" - Glow WhiteThe extreme scent dispersion of Gulp!® expands the strike zone, allowing you to catch more fish! Berkley Gulp! Truly is the next generation in soft bait!Authentic Mullet Profile: Crafted with a realistic mullet body shape featuring the distinctive deep-bodied profile and blunt head that perfectly mimics this essential saltwater baitfish. The robust mid-section tapers to a narrow tail section, creating the classic mullet silhouette that triggers aggressive strikes from predatory species.Swimming Action Design: The paddle-tail construction generates lifelike swimming motion with every retrieve. The flexible tail kicks and undulates naturally through the water, while the weighted belly design ensures proper swimming orientation and realistic presentation at all retrieve speeds.Textured Realism: Detailed scaling pattern and anatomically correct proportions enhance visual appeal, while the soft, supple Gulp! The material allows for natural flexing and movement. The compressed body shape and realistic fin placement replicate the exact appearance of live mullet that saltwater gamefish feed on daily.Stop dealing with the hassles of live bait and other plastics, and grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped mullet profile makes it an essential addition to any saltwater angler's tackle box.Features
Realistic head and body design
High action swimming tail
Features Gulp! extreme scent dispersion
Specifications:
Bait Length: 5"/13cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Swimming Mullet
Size: 5"
Box Dimensions: 1"H x 5"W x 7"L WT: 0.2 lbs
UPC: 028632617519
Brochure (pdf)
Gulp!® Saltwater Grub - 4" - Salmon RedThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Grub
Size: 4"
Box Dimensions: 1"H x 5"W x 7"L WT: 0.2 lbs
UPC: 028632913871
Brochure (pdf)
Gulp!® Saltwater Grub - 4" - Pink ShineThe extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Features:
Now available in the big 8” size!
Ideal on jigs or as a trailer
Favorite for all saltwater species when targeting big fish
Proven tail action design swims under all conditions
Expand your strike zone with Gulp! scent dispersion
Specifications:
Bait Length: 4"/10cm
Bait Scent/Flavor: None
Bait Shape: Grubs
Water Type: Saltwater
WARNING: This product can expose you to chemicals which are known to the State of California to cause cancer, birth defects or other reproductive harm. For more information go to P65Warnings.ca.gov. Specifications:
Series: Gulp Grub
Size: 4"
Box Dimensions: 1"H x 5"W x 7"L WT: 0.2 lbs
UPC: 028632913864
Brochure (pdf)
