Fish Or Die

With flattened “flapper-like” arms that transition to our signature arrowhead claws, our Patriot creates a unique disruption underwater that entices any nearby bass. To help imitate the Mudbugs natural defensive posture, we use a super-buoyant plastic in order to help the claws float, giving you that perfect “under-attack” look.  The decision to name our Crawfish bait “Patriot”, was really quite simple. When a crawfish is being hunted, it faces the threat head on, before raising its claws in a last ditch effort to avoid being eaten.  This solidifies the “Patriot” mentality, as no matter how big or bad the enemy is, a Patriot never backs down.   Quantity: 6 in a Pack Size: 2.8” Plastic Firmness: III (I-IV) Stench: Agent Orange (Craw)  

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Designed to generate bites purely based off of a fish’s curiosity, our “Howitzer” mold creates absolute CHAOS under the water. Intended to mimic an unknown “creature/bug” falling and swimming through the water, paired with a signature stench that smells like absolute death….these “Howitzer” baits are our go-to for flipping, punching, and dragging. With it’s deeply ribbed body and long flanged legs, the disruption our Howitzer makes under the water, is very similar to the destruction they made while on the battlefield!   Quantity: 4  in a Pack Size: 5.5” Plastic Firmness: III (I-IV) Stench: Agent Orange (Craw)  

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Kept secret by many, there are countless reasons why our A-Jack is preferred by the North’s best smallmouth anglers. Spanning 3” in length, this finesse style bait not only comes with 3D eyes, but lifelike body structuring as well. Starting with it’s naturally bulbous head, our goby‘s stomach begins flattening out, to assist naturally gliding along the floor of any body of water. As the stomach remains suctioned to the bottom, it’s rear spine and tail are inverted, giving you endless options in retrieval speed, while always promising a good solid thumping action. When the Goby invasion came to the Great Lakes region in the 90’s, their rapid expansion showed just how relentless and tough they were, just as Ol’ Hickory showed the British in the War of 1812!   Techniques include:  Ball Head Jig Drop Shot Ned Rig Damiki Rig Hover Rig Quantity: 4 in a Pack Size: 3” Plastic Firmness: II/III (I-IV) Stench: Napalm (Squid/Craw)

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The Sherman from Fish or Die Bait Company, is the second custom bait produced by Founder, Taylor Magditch. This crawfish/creature hybrid provides Anglers with countless opportunities for rigging.With buoyant ribbed flappers and large floating claws providing you the most realistic profile to date, The Sherman will catch fish even in the toughest of conditions! The most versatile craw/creature bait on the market, The Sherman will help even the most inexperienced Angler bring 5 to weigh-ins!   Techniques include:  Texas Rig Ned Rig Neko Rig Carolina Rig Tokyo Rig Quantity: 4 in a Pack (4”) / 5 in a Pack (3”) Size: 3 & 4 inch Plastic Firmness: III (I-IV) Stench: Agent Orange (Craw)

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With a ribbed midsection, vertically flanged arrowhead tail, 3D eyes, angled pectoral fin, and the industries FIRST curved soft plastic body, our “Warbird” will soon be known as the preferred “fluke” styled bait on the market. With all of it’s attributes put together, the diving and darting action the Warbird displays will have even the most stubborn Bass swimming in for a taste! Due to it’s vertically aligned tail, the Warbird also outshines other baits while utilized as a chatterbait trailer. When cashing checks is your goal, lean on the bait that has the erraticness of a WW2 Warbird dipping and dodging enemy firepower!   Techniques include:  Texas Rig Donkey Rig Neko Rig Damiki Rig Swim Jig Drop Shot Quantity: 4 in a Pack (5.5”) / 5 in a pack (4”) Size: 4” and 5.5” w/ Belly Slot Plastic Firmness: III (I-IV) Stench:  Napalm (Craw/Squid)

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Inspired from various finesse presentations, The Sharpshooter incorporates a classic Ned body, while also adding unique twists you've come to expect from Fish or Die! With a flanged split-tail top, and appendages at the bottom portion to trigger their curiosity, the Sharpshooter will have you dialed in, when smaller profiles and finicky Bass are involved. Line up the Sharpshooters reticle, and fire away on those boulder hugging Smallmouth!    Techniques include:  Ned Rig Drop Shot Damiki Rig Hover Rig Quantity: 6 in a Pack Size: 2.8” Plastic Firmness: II (I-IV) Stench: Agent Orange (Craw)

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The Gadsden from Fish or Die Bait Company, is the first custom bait produced by Founder, Taylor Magditch. Although he specifically designed it for drop-shotting, The Gadsden provides the ability to be applied in many different techniques, such as Ned Rig, Damiki Rig, & Neko Rig.Paired with high-quality 3D eyes, a ribbed spine to allow fluent side-to-side movement, and a cupped tail to emphasize the fluttering action, The Gadsden is the epitome of a baitfish imitation. The newest and most anticipated bait option released from Fish or Die’s arsenal, The Gadsden is sure to have you spending time screaming “Get The Net!” Techniques include:  Drop Shot Ned Rig Neko Rig Damiki Rig Quantity: 7 in a Pack Size: 3.6 Plastic Firmness: II (I-IV) Stench: Mustard Gas (Garlic/Craw)

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The Dagger from Fish or Die Bait Company, is the newest design added to our arsenal. Although specifically designed for fishing both Damiki and Hover style, The Dagger provides the ability to be applied in many different techniques, such as Drop shot, Ned Rig, & Neko Rig.With an isolated downward caudal fin to maximize it’s lifelike fluttering action from above, The Dagger will blend in as if it was just another minnow, shad, alewife, or shiner,  separated from it’s main bait-ball. The newest and most talked about finesse option released from Fish or Die, The Dagger is the “Tip Of The Spear” when it comes to sneaking up on those highly pressured Smallmouth! Techniques include:  Hover Rig Damiki Rig Drop Shot Neko Rig Ned Rig Quantity: 8 in a Pack / 6 in XL Pack Size: 2.5” /  2.75” / 4” Plastic Firmness: II (I-IV) Stench: Napalm (Squid/Craw)

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Paired with a 1/64 oz Trout Magnet jig head, “The Culper” is an ideal option for attacking smaller streams. Designed to be small and reactionary, The Culper’s 1.25” grub body and fluke tail is a necessity for any trout anglers tacklebox. As your sneaking along the creek side ducking in and out of thicket, hoping your shadow avoids the waters edge, you’ll eventually see that lone brook trout hanging out in the hydraulic cushion of a large boulder.  Cast “The Culper” a few feet in front and watch the magic happen. Named after General Washington’s “Culper Ring” of spies during the Revolution, this bait option will assist you as you scout those elusive species of trout.   Quantity: 2 Jig hooks & 10 bodies in a Pack Size: 1.25” Plastic Firmness: IV (I-IV) Stench: Mustard Gas (Garlic/Craw)  

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Our name for the "Senko" worm, these Ramrods are high quality and hand injected, just like the Buck and Ball inside of Paul Revere's musket.  Whether your fishing weightless, wacky style, or any way in between, these baits are sure to not only catch that five pounder you've been after, but give them a history lesson while their at it!   Quantity: 8 in a Pack Size: 5" Plastic Firmness: II (I-IV) Stench: Poison Gas (Coffee/Craw)  

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Co-designed with MLF Collegiate Champion and Bass Opens Angler Dylan Fogarty, the SHIV delivers undeniable action for anyone utilizing forward-facing sonar. Its unique deep-V belly responds to the slightest rod movement, creating an unmatched rolling action as it slices through the water column. The grooved body tapers into parallel flaps near the tail, generating subtle hydrodynamic drag to keep the bait perfectly horizontal when paused. Capping off the design is a longer, straight tail that triggers bites and rings the dinner bell for any nearby bass. Just like an inmate sleeps easier with a shiv tucked under the mattress, you’ll fish with confidence knowing our SHIV is in your arsenal! Techniques include:  Damiki Rig Hover Rig Drop Shot Chatterbait/Spinnerbait Trailer Quantity: 5 in a Pack (4.25”) / 6 in a Pack (3.5”) Size: 4.25” / 3.5” Plastic Firmness: II (I-IV) Stench: Napalm (Squid/Craw)

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A shakey heads best friend and a Largemouths worst nightmare…the Musket is 6.25” of floating perfection. With two appendages on either side of the hollowed out tail, giving it an action unlike any “trick” worm in the industry, the Musket will be an effective tool in any Anglers arsenal…just as it was the key to victory for Colonial America. Quantity: 6 in a Pack Size: 6.25” Plastic Firmness: III (I-IV) Stench: Poison Gas (Coffee/Craw)  

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Our name for the ever-popular ribbed swimbait, our Minutemen answer the call when asked, and typically get the job done...just like in 1776.  With extraordinary swimming motion and the enticing tail whip, our Minutemen provide a wobbling/rolling action that gets the attention of any fish nearby.  When cranks, jerks, or worms aren't getting the job done, call upon the Minutemen and watch how quick you win the battle!   Quantity: 7 in a Pack Size: 3.5 Plastic Firmness: III (I-IV) Stench: Napalm (Craw/Squid)  

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The Dagger XL is the jumbo version of our original Dagger, measuring in at 4”. Although specifically designed for fishing both Damiki and Hover style, The Dagger provides the ability to be applied in many different techniques, such as Drop shot, Ned Rig, & Neko Rig.With an isolated downward caudal fin to maximize it’s lifelike fluttering action from above, The Dagger will blend in as if it was just another minnow, shad, alewife, or shiner,  separated from it’s main bait-ball. The newest and most talked about finesse option released from Fish or Die, The Dagger is the “Tip Of The Spear” when it comes to sneaking up on those highly pressured Smallmouth! Techniques include:  Hover Rig Damiki Rig Drop Shot Neko Rig Ned Rig Quantity: 6 in a Pack Size: 4” Plastic Firmness: II (I-IV) Stench: Napalm (Squid/Craw)

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From Ol’ Pappys farm pond, to Lake Guntersville, to the Delta, and everything in between…our Blitzkrieg will be a MUST in any anglers arsenal. With its irresistible whipping back and forth, this 10” ribbontail  will have you feeling an inevitable “thump” after a short retrieve. Get ready to cull a few, after grabbing the Blitzkrieg and creating a “lightning war” of hits!  Techniques include:  Texas Rig Neko Rig Carolina Rig Tokyo Rig Quantity: 4 in a Pack  Size: 10 inch Plastic Firmness: III (I-IV) Stench: Poison Gas (Coffee/Craw)

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